Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
Apple said the new iPad mini that it announced today will be available to pre-order starting at a quite specific time on Wednesday: 10:10 a.m. Pacific Time.
Apple invited selected tech reporters and content creators to an experience in Los Angeles on Wednesday at 10 a.m. Pacific Time. Bloomberg's Mark Gurman believes Apple will kick off the experience by playing a short video unveiling the rumored MacBook Pro with a touchscreen, and then start taking pre-orders immediately afterward.
In other words, the video should be around 10 minutes long, and this would explain why pre-orders for the new iPad mini and likely the MacBook Pro with a touchscreen are set to begin at exactly 10:10 a.m. Pacific Time. It is likely that pre-orders for new iMac and 14-inch MacBook Pro models with the M6 chip will begin at that time too.
One final "inside baseball" thought: If this plan proves to be accurate, a press release for the MacBook Pro with a touchscreen might not appear on the Apple Newsroom website until closer to 10 a.m. Pacific Time on Wednesday, whereas the new iPad mini's press release came out at a much earlier 6 a.m. Pacific Time today.